Digital Coronaa

Brand Awareness with Digital Marketing

*Ease of Access

A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications. Users with access to internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email etc.

*Competitive Advantage
By using internet platforms; businesses can create competitive advantage through various means. To reach the maximum potential of Digital Marketing, firms use social media as its main tool to create a channel of information.

*Effectiveness
Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively.