‘First impression is the last impression’ is one of the widely known clichés but it probably best describes the reality in this 21st century world. Irrespective of whatever profession or business we are in, we come across many people at each stage. The way we interact with them, they develop certain thoughts and ideas about ourselves which we might not be even aware off. Certainly, the image they draw in their minds about us affects our business and personal relationships. And that’s why; we all need a proper persona at every stage of life.