How did thepuppygeneral come to be? Our founder, Zoya Deb, reached a point in her life where she felt nothing but abject loneliness and despair. Everywhere was hate and spite and lies. Except when she looked into the eyes of an animal, upon a tree, a flower singing, upon an ant in constant motion. Overnight she turned vegan and has committed her life and the organisation towards spreading awareness, change, meditation, and saving life on this most beautiful planet.