The IRA Story

Ira is a celebration of our mystical connection with nature; the smell of earth, the whisper of trees, the chirping of birds, the sight of squirrels, the hues of fabric, the intricacy of weaves, the sound of laughter and the feeling of being fully alive.

A tale of nature, regeneration and many intuitive minds - our store is built with materials that are environmentally preferable, recyclable and natural with a conscious effort to not disturb the existing ecosystem. This is significant to us as it is about reinventing our backyard that is a habitat for squirrels, butterflies, lizards and birds. The result is a store that blends modestly into its surroundings, an ode to the past, equipped for the future.

Enthused by the simple art of relaxation, this enchanting space invites you to lean back and unwind. We don’t want to share a belief where we exhibit a pre-set outlook and you tick the boxes, we’ve still left some space for imagination and the unexpected. You are welcome to explore!