Techcherry Software Consultancy Services Pvt. Ltd.

Brand is all about perception, and how others perceive your product or service. You have a brand whether you want it or not. Customers form impressions about products and companies. Strong brand builds customer loyalty and enhances the lifetime value of the customer. With the emergence of numerous communication channels, the power of the consumer has swelled. Online communication either hailing a good experience, or a blog post detailing a bad one, mean that consumers have more power than ever. User generated content and the expansion of communication has affected brand development and loyalty. A user in Australia can post a forum message about a specific product or brand and that message can be read by people in Canada. Consumers realize their voice (i.e. opinion) has power and they use it to share their experiences. Customers want value, customer service and a quality product. Demanding a premium for superior customer service has become more difficult. The most successful brands have an emotional connection to their consumers