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Direct Mail. Newspaper. Selected magazines. Possibly broadcast. Certainly sales support materials. Phone sales works best when it works with other media.

And, then you need inside sales representatives (ISRs) trained and ready to go. This list of 33 ideas combines these two thoughts — integrated marketing and sales rep education.

Your aim in using the telephone is to gain a commitment from your prospect or customer.

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The backbone of successful telephone sales technique is precision. You can be warm and precise. You can be persuasive and precise. You can be convincing and precise.

It is most important not to meander, as improvisation will take over and lead you astray.

Since the telephone allows no eye contact, your technique must be precisely on the mark from the opening sentence ... to make certain you gain and retain your prospect's attention.