Sterling Cineplex

Sterling Cineplex is a multiplex cinema hall in Mumbai. Opened in 2007, Sterling has three screens and was the first cinema in India to be THX certified. It is owned by the Tata Group and is considered a landmark in South Mumbai.HistorySterling Cinema was opened in 1969 with Doctor Dolittle, a Hollywood musical. Sterling was a frontrunner in terms of technology, being the first cinema in India to introduce Dolby sound and Xenon projectors. In terms of snacks and shows too, Sterling was the first cinema in India to introduce caramel popcorn, matinee shows as well as late night shows. In fact, at one time Sterling was the only cinema in South Mumbai to have a late night show. Its matinee shows were popular among students of nearby colleges. As a single screen cinema, Sterling used to screen only Hollywood films. Ajay Bijli, the owner of PVR Cinemas visited Sterling Cinema in 1990, which was then the only cinema in India with Dolby sound and was so impressed by it that he convinced his father to remodel Priya Cinema along the lines of Sterling, with Dolby sound and screening Hollywood movies. In 1999, Sterling was looted by robbers armed with knives. The robbers beat up cinema staff and locked them in toilets before escaping with cash and valuables.