SP Jain Global Digital Marketing & Metrics Program

S P JAIN’S DIGITAL MARKETING AND METRICS PROGRAM is a 6-month long certificate course is designed to develop modern marketing practitioners who are able to apply the latest digital media technologies and strategies to improve business and personal brand. It offers professional training, enabling students to sense how digital technologies create or enable new business models, reshape the economy and the way businesses operate.

Program Highlights
•Rethink how marketing is evolving in the digital age
•Understand the role of digital marketing plays in a sustainable business strategy
•Study how digital marketing fits with companies’ overall marketing strategies
•Learn to develop, implement, and evaluate digital media plans
•Explore major tools and channels of digital marketing: online ads, paid and organic search, paid and organic social media engagement, content development & inbound marketing
•Uncover opportunities for connecting with new markets, industries, and countries
•Assess the economic impact of various social and digital strategies