Smart Rasoi

There is nothing like home-cooked food. However, the aspirations of the young working segment, leaves them with very little time or options to cook at home and there is visible shift towards eating out or getting food delivered at home. They constantly find themselves running into a huge problem in the form of never-ending work commitments or not being able to pursue their hobbies beyond work or find time beyond household chores to focus on more productive or enjoyable activities. And it turns out that grocery shopping, meal planning and cooking are considered chores by a good chunk of the population – and that any service which offers to free us up from them will receive a lot of organic demand. As busy professionals when they want to cook something work kicks in, throwing everything out the window – there’d be no time to dig around for recipes to cook, much less to be hunting for ingredients. And when we do get to cook, we only use a portion of what we bought. So there’s always the problem of what to do with the remaining ingredients since we don’t have the time to cook everyday.

SmartRasoi aims to leave more time at the hands of the aspiring and hardworking young working population, as provide them with an opportunity to pursue other priorities beyond working hours.

SmartRasoi also wants to offer options where the cooking experience is retained, and make it fun and easy to cook. Aimed at those who are looking for healthier meals, and want to cook without the extra hassle. It’s a Do-it-yourself, DIY model, keeping the above needs in view.