Shrinathji is a form of Hindu God Krishna, manifest as a seven year old child (Balak). The principal shrine of Shrinathji is situated at the temple .Shrinathji is the central presiding deity of the Vaishnava sect known as the Pushti Marg (The way of grace) or the Vallabh Sampradaya or Shuddhadvaita, established by Shri Vallabhacharya