Rajshree ford was launched in July 1997, with its first showroom and service station in Coimbatore. Our first venture in automobiles began in 1957 when the founder, Late G. Varadaraj started a transport company known as the Coimbatore Auto Industries Ltd.When Mahindra and Mahindra collaborated with Ford Motor Company to manufacture vehicles in India, Rajshree Automotive Pvt. Ltd. was started, under the same management as dealers for Ford India Ltd. Ms. Jaishree Varadaraj, the Chairman and Managing Director is an Engineer with a Master's degree from the University of Michigan, Ann Arbor, USA and Alumni of the Harvard Business School. She has been actively managing the business since 1985 with the main focus on strategy, expansion and organisation. Mrs. Lalitha Mohanraj is our Finance Director and she is a Chartered Accountant with over 30 years of experience in Project management, Administration and Finance. She started her career working closely with the founder Late Sri.G.Varadaraj in the implementation of the Medical College and Hospital of the PSG Institutions. She has been with the group for over 25 years.