The clear idea of the Matterden CFC is to break the barriers of conventional movie watching and renewing the experience with Creativity, Computation Clarity and Surprise.
The important questions Matterden CFC asked itself were: How will people feel a deep sense of connection to a film watching space? What can it do besides screening excellent films? What is that I can’t download, what is that I can’t stream? The old answer is experience. Yes, of course experience, but what else?
We found that people want to meet people, not only screens. The simple answer we found was in the idea of having a communion between the physical idea of creativity, collaboration, enjoyment, consumption, meetups and more. People should experience the new, ever evolving language of cinema/video, because that is the way we and will communicate, make our art and design further.