Lovely Autos

Lovely Group – Lovely Group - an esteemed and well respected name in corporate domains of India, has a legacy of enchanting its customers with products and services par excellence since 1961. Lovely Group operates in 4 different verticals i.e. Education, Food, Automobiles and Retails. With an employee strength of more than 5000 professionals, Lovely Group is committed to extend elite and superlative experience to its customers, on the counts of consumer services and value for money.

Late Shri Baldev Raj Mittal Ji, founder Chairman of Lovely Group was born on the 24th of February, 1931 in Sujatnagar, a small village in Jaipur (Rajasthan). He started his entrepreneurial journey as a defense contractor, but his visionary spirit led him to establish Lovely Sweet House at Jalandhar Cantt in 1961. His penchant to think beyond the existing and his philosophy of "Paying back more than being paid" transformed a small shop into a mega enterprise.

Being a progressive group with strong emphasis on growth. Lovely Group entered the automobiles business in 1991 by acquiring the dealership of Bajaj Auto Ltd at Jalandhar. This was followed by another dealership at Phagwara in 1995 and another one at Kapurthala in 2001. The group entered the Four-Wheeler segment as an authorized dealer for Maruti Suzuki India Ltd. for Jalandhar in 1996, followed by another dealership at Nawanshahr, Banga and Nakodar. Stepping forward on the path of progress, Lovely Autos acquired the exclusive dealership of KTM Luxury & Sports bikes in 2013. Armed with state of the art infrastructure and technologically the most sophisticated service workshop, Lovely Autos tenders the most satisfying and gratifying experience to its customers.
We believe in building competence around our employees and processes to meet the customer expectations. Our endeavor is to continuously add value and build a life Long relationship.