Itiha an online shop launched in 2014 for every individual to cater to his/her needs of getting all traditional stuff under one shop.’ Itiha’ a Greek word meaning according to Traditions is a unique concept that gives complete package of items of various Indian festivals, traditions & culture and also guides on how to perform them. It depicts the Indian culture and heritage & promotes the same to those staying far away. It also provides individual/corporate gifting options.