A relationship that is happy from the start is extended through the attention the customer gets through his loan repayment tenure and beyond.
We need to offer not only competitive products, but also the best possible service and value-added features and benefits. In a market where the basic product is largely similar, the differentiator is our ability to understand the customer's need completely and structure the value-adds appropriately. It is with this thought in mind that we innovate constantly, based on our interaction with the customer.