GRD FOODS AND BEVERAGES

GRD’S “Taste It" Ice Cream will offer customers in downtown Patna a variety of
full cream & frozen dessert ice creams. Curd, and Paneer also. It is an ice cream Parlour designed to stand out as a healthy lifestyle brand with organic and handmade ice cream using locally sourced ingredients, as well as establishing itself as a comfortable environment for people to relax and enjoy. It plans on creating good quality product at low cost. By creating a one-of-a-kind ice cream Parlour, GRD’S “Taste it” Ice Cream plans to attract the young professional working in the downtown Patna area, as well as teenagers and local families with children.

GRD’S “Taste It” Ice Cream will be owned by three partners, Ritesh Kumar Misshra, Deepak Kumar and G.S Singh. Ritesh has a strong background in marketing and the food industry, with previous experience working at Adani Agrifresh Pvt. Ltd. Shimla, India, Cremica frozen Foods Pvt. Ltd. Panjab, India & Saha Farms Pvt. Ltd. Gurgaon, India and Proctor and Gamble. Deepak Kumar have B.E. in Mechanical Engineering from Bundelkhand University, Jhansi, India and also have a five year managerial expertise after working in Accurate Gauging Pvt. Ltd, Gurgaon, India. G.S Singh brings five years of R&D Department (Research & Development) after working in Adani Agri Fresh Pvt. Ltd, Shimla, India, including Mrs. Bector Foods (Cremica), Phillaur, India and SM Consumer Pvt. Ltd. Guwahati, India.
In addition to the three owners, GRD’S “Taste It” Ice Cream will have an advisory board consisting of three members, Vivek Singh, Dilip B Dixit and Kanhaiya Kumar. Vivek Kumar has over 10 years of experience in the FMCG, Dilip B Dixit is the current Fonder of Gravity Events with more than 10 years experience in finance, accounting and Marketing and Kanhaiya Kumar have more than 8 years experience in FMCG Group like Hindustan unilever any many more.

Products and Services
The company will sell three products: specialty ice cream, Curd, Paneer and a beverage selection dependent on the season. The first products, ice cream will be the signature product sold by the cup or cone, Bricks and Gallon. There will be regular flavors available, with plans to add in limited seasonal flavors. All the products will be hand-made with locally sourced, organic ingredients and will be promoted as a healthy lifestyle brand.
Customers
GRD’S “Taste It” Ice Cream will target three customer segments: young professionals, families, and teenagers. The location of the store in downtown area of Patna, Bihar, India is a prime spot for both working professionals looking for a treat, as well as local residents. The company will utilize storefront promotions and Internet marketing to get the word out, with an emphasis on social media marketing to encourage positive word of mouth.