Few enthusiast farmers from pandharpur cultivated this idea in mind after noticing huge demand for fresh agricultural produce in metro cities. The need is for fresh and hygienic food and price is a major concern. Realising to this they gathered local farmers from Pandharpur as they always were sure of expertise and knowledge they hold. What is needed is good packaging, distribution system and apt pricing policy for success of concept. They just did that.
Farmers are sure about getting best rates and customers happy about quality and price. What more one can ask for!!