FairTrade Vegetables aims to singlehandedly change the way perishable farm produces are traded in Tamil Nadu. The current system exploits the farmers by vesting the power to decide the price for his produce with the middlemen. On the other hand, the price the consumer has to pay is invariably two to four times higher than the price at which the farmer sells his produce. FairTrade Vegetables source local vegetables directly from the farmer within hours of harvest and sells them at very low mark-ups. We also promote organic cultivation among the farmers of the region.
On FairTrade Vegetable's Facebook page, you can get updates of the day's vegetable prices.