Fabvijayawada- Fabindia

Mission
Fabindia was founded with the strong belief that there was a need for a vehicle for marketing the vast and diverse craft traditions of India and thereby help fulfill the need to provide and sustain employment. We blend indigenous craft techniques with contemporary designs to bring aesthetic and affordable products to today’s consumers.

Our endeavor is to provide customers with hand crafted products which help support and encourage good craftsmanship.

Our products are sourced from all over India. Fabindia works closely with artisans by providing various inputs including design, quality control, access to raw materials and production coordination. The vision continues to be to maximize the hand made element in our products, whether it is handwoven textiles, hand block printing, hand embroidery or handcrafting home products.
Company Overview
Fabindia links over 55,000 craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India's traditional handicrafts in the process.

Fabindia's products are natural, craft based, contemporary, and affordable.
Description
Founded in 1960 by John Bissell to market the diverse craft traditions of India, Fabindia started out as a home furnishings export company. John Bissell had a vision for the company that placed equitable relationships at the centre of the business model he chose for Fabindia. While ‘sustainable relationships’ is quite the modern mantra today, at the time the company came into being, this approach was viewed as ‘radical’ and perhaps too idealistic for the business of business.

The first Fabindia retail store was opened in Greater Kailash, New Delhi in 1976 and is still one of our flagship stores. By the early eighties, Fabindia was already known for garments made from hand woven and hand printed fabrics. The non-textile range was added in 2000, while organic foods, which formed a natural extension of Fabindia’s commitment to traditional techniques and skills was added in 2004, with personal care products following in 2006. Handcrafted jewellery was introduced in 2008.

Today, with a pan-India presence, Fabindia is the largest private platform for products that derive from traditional crafts and knowledge. A large proportion of these are sourced from villages across India where the company works closely with the artisans, providing various inputs including design, quality control, access to finance and raw materials. Encouraging good craftsmanship and supporting the communities that continue such traditions are central to our philosophy.

Fabindia’s endeavour is to bring customers a choice of products – and lifestyle – that offers an alternative to the mass-produced, while creating sustainable livelihoods in the rural sector.