Directorate of Information & Public Relations, Nagaland

“The Department of IPR commits itself to provide responsive, value based information to the people and the media in its ultimate endeavour to serve the public and to establish favourable attitudes and responses to the government on the part of the general public or special groups including analyses of attitude, appraisal of procedure and policies, recommendation of internal change, and effective presentation of the Government’s purposes and objectives to the people.
“The department further dedicates itself to the cause of promoting better understanding between the government and the people and between the Government and the Media, translating into reality the theory of Accountability and Transparency, the unavoidable criteria of good governance.”
This Mission Statement is in short the functions and mandate of the Department of IPR which the Department has been successfully implementing over the years through various programmes and activities. It is the role of the Department, be it in the Directorate or the Districts, to be a channel of communication between the government and the people, or between different Departments. It is also the duty of the Department to highlight the government’s activities, thereby projecting a positive image of the government.
In keeping with the changing times, the Department has changed its priorities and focus over the decades. In the 60s and 70s, cinema shows, library facilities and distribution of radio sets, leaflets, folders and booklets were our main activities. The 80s brought in the importance of television, video films and the infant local press. The Department thus guided and nurtured the fledgling local media, distributed TV sets to the villages and consolidated the photo and the PA section. In the 90s the Department mostly concentrated on the official publications, advertisements, video documentaries and in feeding the local and national press about the activities and achievements of the Government with special focus on its peace initiatives.
Now, in the new millennium the Department has modernised the whole process of collection and dissemination of information. In this regard the Directorate is networked with all the Districts and most APROs. The Department is thus changing over to digital format and computerization.
As the Public Relations wing of the Government, the Department publishes the Daily Official Bulletin ‘NAGA NEWS’ on all working days. The departmental officials all over the state are actively engaged in news collection about events and developmental activities taking place in their particular Districts or Sub-Divisions, which are then filed to the Directorate for inclusion in the day’s edition of ‘NAGA NEWS’. Apart from news items, the ‘NAGA NEWS’ also contains features and articles. This bulletin is e-mailed to all the local papers, All India Radio, Doordarshan, National News agencies like UNI, PTI, other regional and national print media that use the reports freely. News articles are accompanied with digital photos. The Naga News is also posted daily in the Department’s website WWW.iprnagaland.gov.in.