A concept is a thought or idea, they are entities that are created and nurtured in the mind of a visionary who likes to think and at the same time thinks differently.
Each person will be imbibed with a unique talent, we can be considered as God gift. Such talents may genesis a beautiful idea in the minds. These talent outcomes could be a poem or lyrics, an engaging story, ad concepts, etc… Such a product should not die in minds. They are worth sharing and used in mass media, which could fetch economic favors also.