"Chetna Bagga" the label, is an attempt to treasure our medieval arts and crafts.
Through our creations we bring about a fusion of traditional Indian fabrics, weaves,
embroideries, prints and art forms with contemporary design sensibilities.
We work with masterweavers, NGOs and cooperatives across India and promote
their craft. It is our attempt to help save our dying traditions by encouraging quality
craftsmanship to offer a product that keeps up with the sensibiites of an evolving society.