Bykemania vision is simple, yet audacious - "Liberate city-dwellers from the hassles of transportation woes". Transportation in and around cities has increasingly become a painful experience due to a few fundamental reasons. Intense traffic on the roads indeed comes first in the list. Quality and coverage of public transport systems also has a long way to go. Although, private taxi market has seen significant disruption, they remain an expensive proposition for medium to long distances. Bykemania, through self-drive bike renting, aims to provide an alternate means of transportation that is free from frustration of traffic congestion, low cost and accessible within walking distance .