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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
WordPress is a free and open-source content management system (CMS) based on PHP and MySQL.[5] Wordpress is installed within a web server, but a local computer can also be configured as its own web server hosting Wordpress for single-user testing or learning purposes.[6][7] Features include a plugin architecture and a template system. WordPress was used by more than 23.3% of the top 10 million websites as of January 2015.[8] WordPress is the most popular blogging system in use on the Web,[9] at more than 60 million websites.[10]