BOBO is a ready to wear label headed by Jeet Shahi and Ayushman Mitra that concentrates on making art
available to people in the form of wearables. More than fashion, it is
the concept of the prints that the apparel carry which makes the
brand unique in its own way.
This print has been developed from paintings by Ayushman Mitra.
The split face motif that appears in a lip lock is the central pattern
in the first collection, which draws inspiration from the concept of
universal love and equality. These kissing faces stand as a symbol of
liberation and ones right to love by choice.
The garments in pure silk and muslin will be created from limited
edition prints that shall not be repeated.
The brand also challenges the concept of gender dressing and stereotypes.
Wear With Love