Birla Tyres

We are part of one of the oldest conglomerates in India and were incorporated in October 1919. Since 1924, we have been under the leadership of late G.D. Birla, late B.M. Birla, and our current Promoter, Mr. B.K. Birla. We have diversified business interests in various sectors including tyres, cement and rayon.

We are among the top five largest tyre manufacturing companies in India by production volume for the year ended 31 March 2012 (Source : Automotive Tyre Manufactures Association 2011-12 ("ATMA")). We own and operate two integrated tyre manufacturing plants located at Balasore, Odisha (the "Balasore Tyre Plant") and Haridwar, Uttarakhand (the "Laksar Tyre Plant") with a combined total installed capacity of 298,660 MT of tyres as of 31 March 2013. Our tyres are marketed under the brand name "Birla Tyres".

We own and operate two cement manufacturing plants, located at Sedam, Karnataka (the "Vasavadatta Cement Plant") and Basantnagar, Andhra Pradesh (the "Kesoram Cement Plant"). Our cement business has enjoyed an operating history of over 40 years, catering to the regional demands in Karnataka, Andhra Pradesh and Maharashtra. Our plants are strategically located near our leased limestone deposits in the states of Karnataka and Andhra Pradesh. We have a combined total installed capacity of 7.25 million MT as of 31 March 2013. Our cement is marketed under the brand name "Birla Shakti" and "Vasavadatta Cement".

We maintain separate marketing and distribution networks for our tyre and cement operations, comprising internal sales and marketing teams of 491 persons for tyre products and 132 persons for cement products. We also have agreements with approximately 209 tyre agents and 16 cement agents and a network of more than 8,831 tyre dealers and 1,544 cement dealers as of 31 March 2013, who market our tyre and cement products. Our tyre products are primarily distributed to purchasers located across India, while our cement and clinker is sold regionally to purchasers located in Karnataka, Andhra Pradesh and Maharashtra.

In addition, we also manufacture viscose rayon, filament yarn and transparent paper. Our rayon and transparent paper plant is located at Hooghly, West Bengal. Our rayon is marketed under the brand name "Kesoram Rayon", while our transparent paper is marketed under the brand name "Kesophane".

The tyre, cement and rayon (including transparent paper and chemicals) business operations contributed 62.6%, 32.9% and 4.5%, respectively, of our total revenues for the year ended 31 March 2012 and 59.3%, 35.2% and 5.5%, respectively, of our total revenues for the year ended 31 March 2013. For the years ended 31 March 2012 and 2013, our loss before tax was Rs. 710.3 crore and Rs. 377.2 crore, and our net loss for the year was Rs. 379.7 crore and Rs. 329.2 crore, respectively.

We plan to recommence construction of a new manufacturing unit at our Balasore Tyre Plant for the production of passenger car radial tyres with an expected capacity of 80 MT per day, subject to certain regulatory approvals. See "-On going capacity expansion initiative-Passenger car radial unit at Balasore Tyre Plant". We believe that this new capacity when added will make us one of few tyre companies in India that is able to offer a complete range of tyres across all vehicle sectors. We have also started expansion of our existing truck and bus radial tyre manufacturing capacity. See "-On going capacity expansion initiative-Truck and bus radial expansion at Laksar Tyre Plant".

We own our registered office at 8th floor, Birla Building, 9/1, R.N. Mukherjee Road, Kolkata 700 001, India. Our Equity Shares are currently listed on the BSE, NSE and CSE in India. Our Equity Shares are currently not traded on the CSE. The GDRs of our Company are listed on the Luxembourg Stock Exchange. The closing price of our Equity Shares on 21 May 2013 on the BSE was Rs. 73.95 per Equity Share and on the NSE was Rs. 74.15 per Equity Share. As of 21 May 2013, our market capitalization on the BSE was Rs. 338.25 crore and on the NSE was Rs. 339.17 crore.

Birla Tyres was first established in 1991, as part of Kesoram Industries Limited. It then collaborated with world-class tyre manufacturer Pirelli, in the production and development of its tyres. Since then, Birla Tyres has built a solid reputation for quality and is now recognised as one of the best tyre manufacturers around.


Kesoram Industries is a dynamic company with businesses in the fields of cement, rayon yarn, spun pipes and heavy chemicals.
Learn more about Kesoram Industries.
NETWORK EXPANSION
We have over 170 sales depots to meet every customer's needs. Find our new office locations at Shankagiri, Panvel, Secunderabad, Daltongunge and Siwan.
INFRASTRUCTURE
We equip our production facilities with the latest technology to deliver the quality and reliability Birla Tyres is known for. Our factory at Laksar, Uttrakhand, has a production capacity of over 44 lakh truck per year.
Milestones
Like our products, Birla Tyres remains resilient and keeps forging ahead, always ready to explore the uncharted.
The first plant in Balasore was set up in collaboration with world-renowned tyre manufacturer Pirelli in 1991.
The new high-tech factory at Laksar-Haridwar, Uttaranchal, was built in a record time of 10 months. This modern Rs. 2300 crore Haridwar factory today has a combined production capacity of over 44 lakh truck tyres per year.
The company enjoyed an increase in turnover of Rs. 1947.22 crore in 2008 to Rs. 2849.61 crores in 2009. We are now looking ahead to reach a target of Rs. 5500 crore.
The Haridwar plant attained a total projected investment of Rs. 2300 crores.
In 2009, our export turnover exceeded Rs. 375 crore. Birla Tyres now exports to over 50 countries.
Our robust domestic network consists of 10 zonal offices. We have also grown our sales depots from 80 to more than 170 points to meet every customer demand.
We have more than 170 new sales engineers at major locations to provide 24-hour claim settlements.
With an expanding network of over 3200 dealers, Birla Tyres is growing from strength to strength. We are constantly working on new and attractive schemes to increase dealer benefits.
Export Network

BIRLA TYRES is a leading exporter of Tyres from India and has achieved 55% growth in exports during the year 2009-2010.

Birla Tyres is a Govt. recognized Trading House Status Holder and also has been the recipient of Capexil awards for Exports for many years for its consistency in maintaining marketing strategies for the export markets and also developed new products to adapt to specific requirements of different export markets. The exports operate through a strong and dedicated distribution channels and our importers are fully supported by the companies technical team and their duly trained persons. To make business we reach out to the end users; satisfying them with a quality product at a very reasonable price.

In spite of today's competitive global landscape, BIRLA TYRES continues to enjoy high customers' confidence and loyalty. BIRLA TYRES exports 15% of its production of Bus and Truck Tyres to more than 50 Countries namely Bangladesh, Vietnam, Middle East, Africa, Philippines, Afghanistan, South America, North America etc. BIRLA TYRES occupies more than 50% market share in certain markets. We feel proud that there are satisfied people around the world riding safely on our tyres.