'Antara' is derived from the Sanskrit word 'Antar', which means 'the difference'. This is our inspiration to make a difference through positive change and significantly influence the quality of life of seniors in India.
Our logo depicts three 'mandalas'- the visual representation of the cosmos; three circles that are perfect in symmetry and profound with meaning. The mandalas are symbolic of the mind, body and soul in a completely harmonious state, where forces on the outside are perfectly balanced with the forces within. This is the visual metaphor for our brand that seeks to deliver a holistic experience to our seniors.
Antara mandalas have different intricate outers (waves for the mind, concentric circles for the body and petals for the soul), but radiate from the same core. That is the promise of Antara: different enriching experiences, yet each centered in oneness and harmony.
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