Agsar Paints

After having captured the mid-market segments, Agsar Paints in now positioned to make its mark as a luxury brand across the country. The new brand identity communicates forward movement, stability, and the strong direction for the company with a vision of expanding and pursuing the global markets. The brand positioning is built on the insight that everybody has a place they call home and a sense of pride in being Indian that goes along with it. The concept of “Proudly Indian” showcases royal India with a spunky twist of India’s diverse culture, fun and festivities, and its tradition and heritage.

Fiery and passionate in the path forward; inspiration, initiative, and integrity read team Agsar, ‘a young crowd’ that in itself, promotes innovation and stand Proudly India.