A Tailor's Tale- The Store

A Tailor’s Tale started off as an online boutique by showcasing the creations of handpicked talented artists and designers from across India. ATT was largely responsible for promoting the chosen young labels both in India and UK on various platform and facilitated branding and physical pop up shops and fashion parades. ATT eventually proved to be the perfect launchpad for these budding artists, who have ever since remained part of the online store.

Our Pop up at Folly in Amethyst, became quite the talk of the town and ensured that we became ‘Chennai’s favourite and most sought after store’. Here we are, swept away by the response, ready to open our store at Chennai’s Khader Nawaz Khan Road, quite popularly known as Chennai’s high fashion street.

ATT is not just a curation platform, ATT is not just a launch pad, ATT is not just best at marketing, ATT is about telling your tale - your fashion journey as a designer and your fashion journey as a client who shops with us.