We know we must “Reduce, Reuse and Recycle.” If we over-consume, the finite resources in our planet are depleted faster than they can be replenished. While we often embrace “recycle” and may venture into “reusing” waste, we too often forget to “reduce.” The amount of waste continues to increase around the world. Unless we deal with the sources of the problem, we will continue to deal with the symptoms. We need to raise awareness, change behavior, and inspire 7 billion people to generate less waste.