The Power Of Simplicity And Common Sense In Marketing

In business, as in other walks of life, being simple has never been a plus. There has always been a feeling that if situations and issues are not analysed in depth and from all angles, we might end up missing something. This is the obsessive fear of omission.

Yet, as the world becomes more and more complex, there is great virtue in simplifying. Oversimplifying complex issues makes it easy for everyone in the organisation to take quick decisions. And you will find that decisions based on simplicity and common sense will usually be the right one.