Online merchants get free ad space and will only pay for proven results (pay per sale, PAY PER CLICK, pay per lead).
Affiliates, on the other hand, require only an ad-space to promote the merchants’ products, and thus can enjoy watching the beautiful sunset while earning cash.
Advertisers can promote a product to a vast audience, giving their brands more exposure and recognition.
Marketers can collaborate with affiliate networks and can pretty much take care of the execution stages, giving the merchant little to no bother during the procedure.
Consumers that come from the affiliate’s site can provide important information concerning the latest trends and demands.