1. To maintain the quality and integrity expected of a leading fashion designer.
2. "To be fashion leaders, not followers."
3. To foster an environment that encourages risk taking.
4. To be current, aware, and connected.
5. To maintain irreverence.
7. To fulfill goals and objectives set by RJ while maintaining an independent spirit and keeping our heritage intact.
8. To be grateful for our customers.
9. To always think outside of the box.
10. To have fun!!
- SMART LOOK