Red Dribble is a technology driven sports venture that seeks to redefine the sports content landscape. It’s main promoter Sundeep has very successfully executed and evolved disruptive and financially viable sports content properties across print, television and online media. Sundeep was Founding editor-in-chief of Sports Illustrated, India (a part of Time, NY). He was also Sports Editor, Sahara TV, Asian Age and INX Media and built relationships with sports administrators, players and other key stakeholders. Going forward, Sundeep wants to transform the way sports content is consumed.