MINISO advocates simplicity and quality. Its product designs and offerings begins with the concept of ‘going back to basics’. The brand believes in good quality, well-designed products that is accessible, and enjoyed by everyone from all walks of life. It is a brand that seeks to continually stay relevant to its customers’ preference for fashion, price, quality and creativity.
MINISO offers a convenient, efficient, fun and enjoyable shopping experience. The team curates and develops a wide variety of products to provide a wide selection of options for different lifestyle needs. The stores are astutely designed and stocked, and its service crew is provided with the best training to offer thoughtful good service.
Dedicated to offering great quality at low-prices, MINISO’s best-sellers include: Lunchbox, fashion tumbler, and eye-liner. The eyeliner alone that has sold more than 1 billion units worldwide. In general, the prices are extremely accessible and will range from S$3.00 to S$40.00.