MICA (formerly known as Mudra Institute of Communications, Ahmedabad) was established in 1991. MICA is the first residential institute in the country dedicated to creating Leadership in Strategic Marketing and Communication.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing marketing industry. The MICA brand assures the delivery of current, reliable and cost-effective communication and marketing management skills.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital , social change leadership and other strategic marketing and communication-driven businesses.