Project Lahore is a voluntary, non-commercial/non-profit initiative. Major aim is to preserve the visual history of the people, traditions, social gatherings, development and heritage of Lahore through pictures found in different collections/archives and personal family albums with textual/video/audio narratives. They assert that it is the human experience of Lahore that offers precise insights into its past. Photographs taken for merely personal reasons and kept in family albums become a treasure trove of valuable historical information. The old pictures contain astonishing secrets, and when revealed with personal narratives, they become the missing links to Lahore’s emotional history.