'Ignite' is the magic that creates a new beginning. It is what begins every beautiful thing in the world. Ignite is all about the first spark that creates a delight in each one of us. It is the first ray of hope that infiltrates the darkness. When early man rubbed two stones, we ignited the power of knowledge and learning. And ever since then, we have excelled time and again by igniting our passion, our ideas and our creativity. To ignite means to unleash the potential that lies within each one of us for creating a Magic. A surreal magic that ignites a million dreams all around the world.
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