In May 1996 eShave was founded by Daniel Malka (President eShave) with the goal to introduce the sophisticated, modern man to high quality shaving products and acessories. The wet shave concept needed a revival, having almost disappeared in the mid 70s. And she recognized an oppurtunity to pioneer an entirelty new industry, one which would reinvent and modernize classic traditions for an untapped audience.
With only $8000 to start her living room for an office, she set out to create eShave, a company comitted to changing men's lives by improving their appereance, confidence and well-being based on a simple premise: when people look good they geel good.
Today, eShave is available in over 22 countries worldwide and now in India, in most select stores, making regular appereances on the pages of men's magazines, winning grooming awards year after year, and quickly becoming a staple product in men's everyday shaving routine and skin regime.
Her Vision: "One day using a shaving brush will be as common as using a toothbrush is today".
Making a difference in our customers lives everyday - eShave