‘Dev Bala Kameshwar Handloom’ was conceived to play the key role of storytelling and therewith bringing social and commercial benefits to the artisan. It desires to become the instrument through which they connect to the global audience and to be the resource which helps craft to sell not as objects but as culture, heritage, stories and ideologies. The boutique endeavors to make not just ‘sales’ but ‘dialogues’ between the craftsmen and their patrons, encouraging ‘co-creation’ possibilities and a collective growth. It is committed in keeping all the good practices intact and all processes humane and ecologically balanced.