Creative

Almost always found on a professional photographer’s site, the bio can make or break you. In a world where creatives often only have a couple of minutes to view your site, the bio can play a significant role. A biography is a glimpse into your personality and gives the reader a sense of what you might be like to work with. Creatives will often seek out the bio to help them make quick judgements. Therefore, just having great pictures isn’t enough. Many people will quickly abandon a website to jump to the next, so you have to make sure your entire site is not only engaging, but successfully portrays your personality. With bios being one way to express who YOU are, I’m always surprised at just how many dreadful ones I come across. So, after reading one too many boring, exaggerated, absurd, grammatically incorrect and simply over-the-top biographies, I decided to come up with a few Dos and Don’ts.