The story begins in 1947, when Enrique Ramírez Villalón founded the 'Cine Morelos' in Morelia, Michoacán, Mexico. Years later, the company was rebranded as Cinematográfica Cadena de Oro, S.A. opening theaters in Salamanca, Acámbaro and Guanajuato, by 1971 the brand had already expanded to Mexico City with the opening of 'Cine La Raza'. In 1972 Cinemas Gemelos was born and by 1973 the national expansion as Multicinemas began. In 1994 the company was rebranded Cinépolis with the first multiplex-style theaters in Tijuana and in 1999, Cinépolis VIP was created.[1] Also known to be the biggest cinema chain in Mexico.