Firstly we would like to break away from conventional marketing of healthcare as commodity/services, whose sole target is to make huge profit. Rather we would take “the road not taken” - painstaking path of creating awareness and counseling, not only of the patients, but also their families and relatives by involving them in different programs.
We are also in the process of creating a huge pool of expertise (through our education programs) and volunteers (through our train the trainer programs) to spread the message and penetrate into the interiors of India where treatment is nonexistent, thereby creating more employment opportunities.
We usually have many individuals and groups involved as philanthropist in different life and death programs (cardiac, cancer etc). Our aim is to provide more dignified and meaningful life to the people who are alive but are leading a unfulfilled and disgruntled life due to different sensory losses.
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